Europa Specials

Discover Europe differently.

Europe has extraordinary stories. Europa Specials brings them together: places, people, traditions, food, craftsmanship, design, heritage and the arts, in one place anyone can open, for free.

It is not simply a place to watch. It is a place to discover.

Discover→Explore→Experience→Buy
Find your place The Fire TV launch
Gondolas moored on a Venetian canal at sunrise
Venice, ItalyEvery city has more stories than visitors ever hear.

Why it is different

Europe's stories are everywhere. But they are scattered.

  1. A beautiful destinationis separated fromits history.
  2. A productis separated fromthe story behind it.
  3. A craftis separated fromthe person who keeps it alive.
  4. A museumis separated fromthe people who might discover it.
  5. A traditionis separated fromthe experience you could have today.

Europa Specials connects these worlds through stories.

Dubrovnik old town seen from Mount Srđ
Dubrovnik, CroatiaA destination
A cobbler repairing shoes in his workshop
Bitola, North MacedoniaA craft
Traditional rabelo boats on the Douro river in Porto
Porto, PortugalA product
Hands making traditional Maltese bobbin lace
MaltaBizzilla, Maltese lace. Who still makes it, and why?

What we mean by Deep Culture

More than beautiful pictures. The reason behind them.

Deep Culture is our editorial line. Every story on Europa Specials helps people understand:

  • Why it matters
  • Who created it
  • Where it came from
  • How it survived
  • What makes it distinctive
  • Why people still care
  • What you can discover, visit, experience or buy today
Poster of the documentary Ainarak

Already on Europa Specials

Ainarak

A singer walks the Pyrenean path once taken each season by thousands of young women who crossed the mountains to make espadrilles in Mauléon. One film, and a whole world opens up.

A story→The Pyrenees→Mauléon's workshops→A pair of espadrilles→A visit

How you could take part

Where do you fit?

One story can lead to a destination, a museum, a product, a merchant or an experience. Each of them has a place here.

Launch partners

Be there at the beginning

The Fire TV launch
Brands & sponsors

Become part of the story

For brands
Museums, tourism, regions

Your stories, discovered

For institutions
Merchants, makers, entrepreneurs

Products found through stories

For merchants
Strategic partners

Culture, attention, opportunity

The bigger picture

Fire TV launch partners

Be there at the beginning.

Europa Specials is launching on Amazon Fire TV, with one month of featured placement on the Fire TV home screen and a launch campaign in Variety. It is a concentrated moment of attention and discovery, and a small group of early partners can be part of it.

1 monthfeatured on the Fire TV home screen
Varietylaunch campaign in the online edition
300M+Fire TV devices purchased globally (Amazon)

The opportunity is not to place a logo somewhere. A launch partner becomes associated with something people will remember: a cultural theme, a collection, a story, a destination, a product category or an experience.

Half-timbered houses along the canal in Colmar
Colmar, FranceA destination could open the launch.

Launch Visibility

Be seen at the moment everyone arrives

Your brand is presented as a launch partner, in the app and in our launch communications, while Europa Specials is featured on the Fire TV home screen.

Story-led Partnership

Own a story, not a slot

Your brand presents a collection, a theme or a destination that viewers discover during the launch month, chosen with our editors to fit who you are.

Launch-to-Commerce

From story to purchase

Your products or experiences appear next to the stories they belong with, so interest can turn into a visit, a booking or a sale.

The most valuable moment is often before a place becomes crowded.

Early partners help define what grows here:

  • Cultural categories
  • Themes
  • Stories
  • Destinations
  • Commercial relationships
  • Products and experiences
  • Future partnerships
Show me the launch opportunity for my brand

Fire TV figure: Amazon, devices purchased worldwide since launch. It describes the platform, not Europa Specials' audience. Amazon, Fire TV and related marks are trademarks of Amazon.com, Inc. or its affiliates. Launch partnerships are offered by Europa Specials and are not Amazon advertising products.

For brands & sponsors

Your brand can become part of the story.

People skip what interrupts them. They pay attention to what connects with a world they already care about. Europa Specials lets your brand belong to a meaningful European cultural territory.

GastronomyDesignCraftsmanshipHeritage travelAutomotive heritageArchitectureFashionTea & food cultureArts & creativityCultural destinations
  • A meaningful association. Your name next to stories people chose to watch.
  • A deeper connection. Time spent inside a world, not a few seconds between two programmes.
  • A distinctive position. A cultural territory your competitors don't hold.
  • Links to the real world. Destinations, products, experiences, events and communities.
  • Room to grow. A partnership that can last beyond one campaign.

What does your brand mean in the cultural world your customers already care about?

Which part of European culture should your brand help define?
A classic Aston Martin on a country road
On Europa SpecialsAston Martin Forever: a century of British design.
A stone hut among vineyards in the south of France
Mèze, FranceWine country.
A potter shaping clay in a traditional workshop
SerbiaA potter's workshop.

For museums, tourism and cultural institutions

Your stories deserve to be discovered.

Europe does not lack culture. It lacks simple ways for people to find the culture that already exists. Europa Specials does not ask you to become something you are not. It brings the stories and collections you already have to new audiences.

MuseumsArchivesTourism boardsCitiesRegionsCultural institutionsProducersHeritage organisationsCraft organisations
  • Cultural collections built around your archive or your region.
  • Themed programmes that follow one subject across Europe.
  • Destination stories that make people want to go.
  • Discovery journeys from one film to the next place to see.
  • Sponsored cultural experiences with a partner who shares your values.

Visits→Tourism→Experiences→Products→Partnerships

Rights and commercial terms are always agreed case by case.

What is the one story, collection or cultural world that more people should discover?

Tell us about it
The main hall of the Oxford University Museum of Natural History
Oxford, United KingdomA collection waiting for its audience.
Old wine presses in the vaulted hall of Eberbach Abbey
Eberbach Abbey, GermanyWine, monks and nine centuries.
A ship carpenter's workshop preserved in the Altona Museum
Altona Museum, HamburgA workshop, kept as it was.

For merchants, makers and experiences

What if your product was discovered through a story?

Europa Specials is not an online shop. People become interested in a product because of the world around it. We start with that world.

Already on Europa Specials · Traces of China: Tea

From a tea ceremony in Cambridge to a tea plantation in Cornwall, one episode tells how tea conquered Britain. Here is where that story can lead:

Tea history→A Cornish tea grower→A tasting→A tea merchant→A new business

Story→Discovery→Interest→Experience→Purchase

FoodTeaWine & alcohol-free drinksCraftsmanshipDesignFashionCultural productsTravel experiencesWorkshopsSpecialist productsHeritage products

Show us one product, experience or category that has a story worth discovering.

Send it to us
Second-hand booksellers' stalls along the Seine in Paris
Paris, FranceThe bouquinistes of the Seine.
Rabelo boats on the Douro facing Porto
Douro, PortugalThe boats that once carried port wine downriver.

For strategic partners and investors

More than a place to watch Europe. A new layer connecting culture, attention and opportunity.

Europe has enormous cultural value. But its content, destinations, products, institutions, merchants, creators and entrepreneurs often live in separate worlds. Europa Specials starts with discovery. The larger opportunity is the connection: culture → attention → discovery → opportunity → business.

For the public

Europa Specials

The cultural discovery destination. Free to watch on smart TVs, phones and the web, in 28 countries.

For everyone who contributes

The Partner Network

Brands, institutions, tourism organisations, merchants, creators, experts, destinations and entrepreneurs.

What we are proving, step by step. The Fire TV launch accelerates the first steps.

  1. Context
  2. Partners
  3. Attention
  4. Commercial opportunities
  5. Transactions
  6. Repeatability

What could you bring to this ecosystem that would make it significantly stronger, and what could it create for you?

Start the conversation

Why now

The first group of partners will help shape the cultural categories, stories and commercial relationships that develop around Europa Specials. That group is forming now.

What part of European culture naturally belongs to your organisation?

Let's explore what it could become on Europa Specials. Tell us who you are, then pick a time for a 30-minute call.

  1. 1Tell us about you (1 minute)
  2. 2Book a 30-minute call
  3. 3We come back with the opportunity that fits you

Or write to hello@europaspecials.eu

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FAST4EU ASAP4EU Curiosa Creative Europe MEDIA Co-funded by the European Union